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ALTITUDE

!!! 4/20 LIMITED EDITION RELEASE !!!

For this year’s annual 4/20 release, Inertia’s Root™ presents IR ALTITUDE IV: XX. While 4/20 is a day of jubilation for everyone who appreciates cannabis, we respect public health considerations around the spread of coronavirus and will forego our annual gathering this year. Although we won’t be physically celebrating together this year, you can still elevate with us by enjoying our new homegrown premium cannabis strains & our limited merch collection.

Backstory: For this year’s packaging & merch we wanted to do something innovative & fun, we reached out to our friend & fellow Black-Owned Business Saul Good™ for creative direction.

In the past we have seen various sneaker companies including Nike & Adidas release limited runs of sneakers celebrating 4/20. Our CEO Stuart, a retired sneakerhead himself, thought it would be interesting to conceptually draw inspiration from the sneaker world for this year’s drop. 

Naturally, the iconic Altitude Air Jordan 13 sneaker would come to mind and ultimately be selected as the proper muse for this project.  The Altitude Jordon 13 is particularly fitting since Altitude by definition is the elevation of an object above the earth’s surface.  Similarly, the elevated state of consciousness one attains after consuming our latest harvest (Batch 0003) of premium cannabis, can be figuratively likened to that of a state of high altitude.

Furthermore, rooted in the tradition of Air Jordan, we looked to the extraterrestrial Looney Tunes character Marvin The Martian as inspiration for the drop. Conceptually, Marvin serves as a pseudo-mascot for the drop.

For this year’s annual 4/20 release, Inertia’s Root™ presents IR ALTITUDE IV: XX. While 4/20 is a day of jubilation for everyone who appreciates cannabis, we respect public health considerations around the spread of coronavirus and will forego our annual gathering this year. Although we won’t be physically celebrating together this year, you can still elevate with us by enjoying our new homegrown premium cannabis strains & our limited merch collection.

Backstory: For this year’s packaging & merch we wanted to do something innovative & fun, we reached out to our friend & fellow Black-Owned Business Saul Good™ for creative direction.

 

Naturally, the iconic Altitude Air Jordan 13 sneaker would come to mind and ultimately be selected as the proper muse for this project.  The Altitude Jordon 13 is particularly fitting since Altitude by definition is the elevation of an object above the earth’s surface.  Similarly, the elevated state of consciousness one attains after consuming our latest harvest (Batch 0003) of premium cannabis, can be figuratively likened to that of a state of high altitude.

 

In the past we have seen various sneaker companies including Nike & Adidas release limited runs of sneakers celebrating 4/20. Our CEO Stuart, a retired sneakerhead himself, thought it would be interesting to conceptually draw inspiration from the sneaker world for this year’s drop.

Furthermore, rooted in the tradition of Air Jordan, we looked to the extraterrestrial Looney Tunes character Marvin The Martian as inspiration for the drop. Conceptually, Marvin serves as a pseudo-mascot for the drop.

Packaging

In theme with the original Altitude Air Jordan 13 shoe that was released in 2005, we used the same color pallet from the shoe & sneaker box (Black, Altitude Green, Silver & Red). The Indica strains this year will be identified by a black label, while the Sativa strains will use a green label. For the lid we reconstructed the Jordan 13’s signature hologram located on the upper ankle of the shoe in the form of a premium holographic sticker. The centerpiece of the label is the recreated silver label from the Jordan 13 shoebox. Lastly, we redid the “Jordan Wings” logo to read Altitude as a substitute for Air Jordan.

 

Furthermore, In the spirit of retro Jordan’s, all purchases will receive a limited-edition 4 x 6 Jordan inspired retro card with each purchase.

Container

We used the sleek blackout 45 dram container, known for its ability to block harmful UV rays & preserve flower quality.

Merch

Since we dove in conceptually with this year’s packaging, it was important to keep that same energy with the merch for this year’s collection. The collection contains three premium offerings which include a Hoodie, Garment Dyed Long Sleeve Tee & a Vintage Washed Tee. We used 3 different decorative methods, Embroidery, Screen print & 3-D Puff Screen print. We used elements from the concept & packaging as motivation.

Strains

Orange Sherbert

Triple C's

Cherry Afghan

Spaceships on Bankhead

Root Rolls

Marvin the Martian

The Marvin The Martian is our version of caviar/moonrock We take our infamous sour Tangie CBD strain and roll into a king size element cone coat it in our in house blend of Rosin & Kief!

PREMiUM

Inertia’s Root Premium Hemp is a vertically integrated company specializing in small-batch indoor cultivation, processing, and product manufacturing.

Our collective product selection starts with premium quality hand-selected flower and a solvent-free extraction process. 

We utilize state of the art labs and technology to ensure our broad and full-spectrum extracts provide each customer a consistent, pure, and premium product every time.

 

ORgANIC

We offer THC free, broad-spectrum, and full-spectrum formulations.
Our broad-spectrum products are 100% Organic, GMO-Free, THC-Free, Chemical Solvent Free.

HEMP

We offer THC free product options that allow you to enjoy the benefits of the Cannabis plant, but without the psychoactive effects of feeling “high.”

Holistic Care Program

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Hemp Balm

The arctic sunburst is a fantastic topical solution handcrafted in small batches with love and care. Enjoy the warming and cooling sensation of Arctic Sunburst. Hemp is going to change the world, why don’t you change with it?

Tinctures

Our tinctures are a masterful all-natural creation. Seize the day with our energy blend, end your night with our relax blend, or try the night and day combo pack.

Tinctures

Our tinctures are a masterful all natural creation. Seize the day with our energy blend, end your night with our relax blend, or try the night and day combo pack.

Merch

Browse our fine collection of Inertia’s Root designer clothing and merchandise.

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