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CITY OF SYRUP RELEASE!!!

@ir_frostygreen presents:
!!! Big Moe's PURPLE STUFF !!!

This drop was designed to pay homage to a true Texas Legend and Hip Hop icon Big Moe!

“Purple Stuff” is one of our most dynamic strains to date with pheno’s of dark purple, green & purple, and PInk & Purple it’s one of kind sweet and floral nose paired with a smooth crisp finish makes this a game changer. The perfect Nap Cap this strain provides a relaxing and calming vibe like no other. FCFS to connoisseur‘s club members locals.

Originating from Houston, Texas, and as one of the founding members of the “Original Screwed Up Click,” Big Moe started out in music by freestyling on DJ Screw mixtapes like many of his Houston peers before being signed to Wreckshop Records.[5][6] Wreckshop Records released Big Moe’s debut album, City of Syrup in (2000); the title a nod to Houston’s reputation for drinking codeine-laced syrup, which Moe pours from a Styrofoam cup on the album’s cover. “City of Syrup” album featured the single, “Mann!”, which Moe intended to be The South Side’s answer to Black Rob’s East Coast hit “Whoa!”. He soon would follow up with the smash hit “Purple Stuff” which is the inspiration for this drop!

For this year’s annual 4/20 release, Inertia’s Root™ presents IR ALTITUDE IV: XX. While 4/20 is a day of jubilation for everyone who appreciates cannabis, we respect public health considerations around the spread of coronavirus and will forego our annual gathering this year. Although we won’t be physically celebrating together this year, you can still elevate with us by enjoying our new homegrown premium cannabis strains & our limited merch collection.

Backstory: For this year’s packaging & merch we wanted to do something innovative & fun, we reached out to our friend & fellow Black-Owned Business Saul Good™ for creative direction.

In the past we have seen various sneaker companies including Nike & Adidas release limited runs of sneakers celebrating 4/20. Our CEO Stuart, a retired sneakerhead himself, thought it would be interesting to conceptually draw inspiration from the sneaker world for this year’s drop. 

Naturally, the iconic Altitude Air Jordan 13 sneaker would come to mind and ultimately be selected as the proper muse for this project.  The Altitude Jordon 13 is particularly fitting since Altitude by definition is the elevation of an object above the earth’s surface.  Similarly, the elevated state of consciousness one attains after consuming our latest harvest (Batch 0003) of premium cannabis, can be figuratively likened to that of a state of high altitude.

Furthermore, rooted in the tradition of Air Jordan, we looked to the extraterrestrial Looney Tunes character Marvin The Martian as inspiration for the drop. Conceptually, Marvin serves as a pseudo-mascot for the drop.

ALTITUDE

!!! 4/20 LIMITED EDITION RELEASE !!!

For this year’s annual 4/20 release, Inertia’s Root™ presents IR ALTITUDE IV: XX. While 4/20 is a day of jubilation for everyone who appreciates cannabis, we respect public health considerations around the spread of coronavirus and will forego our annual gathering this year. Although we won’t be physically celebrating together this year, you can still elevate with us by enjoying our new homegrown premium cannabis strains & our limited merch collection.

Backstory: For this year’s packaging & merch we wanted to do something innovative & fun, we reached out to our friend & fellow Black-Owned Business Saul Good™ for creative direction.

 

Naturally, the iconic Altitude Air Jordan 13 sneaker would come to mind and ultimately be selected as the proper muse for this project.  The Altitude Jordon 13 is particularly fitting since Altitude by definition is the elevation of an object above the earth’s surface.  Similarly, the elevated state of consciousness one attains after consuming our latest harvest (Batch 0003) of premium cannabis, can be figuratively likened to that of a state of high altitude.

 

In the past we have seen various sneaker companies including Nike & Adidas release limited runs of sneakers celebrating 4/20. Our CEO Stuart, a retired sneakerhead himself, thought it would be interesting to conceptually draw inspiration from the sneaker world for this year’s drop.

Furthermore, rooted in the tradition of Air Jordan, we looked to the extraterrestrial Looney Tunes character Marvin The Martian as inspiration for the drop. Conceptually, Marvin serves as a pseudo-mascot for the drop.

Packaging

In theme with the original Altitude Air Jordan 13 shoe that was released in 2005, we used the same color pallet from the shoe & sneaker box (Black, Altitude Green, Silver & Red). The Indica strains this year will be identified by a black label, while the Sativa strains will use a green label. For the lid we reconstructed the Jordan 13’s signature hologram located on the upper ankle of the shoe in the form of a premium holographic sticker. The centerpiece of the label is the recreated silver label from the Jordan 13 shoebox. Lastly, we redid the “Jordan Wings” logo to read Altitude as a substitute for Air Jordan.

 

Furthermore, In the spirit of retro Jordan’s, all purchases will receive a limited-edition 4 x 6 Jordan inspired retro card with each purchase.

Container

We used the sleek blackout 45 dram container, known for its ability to block harmful UV rays & preserve flower quality.

Merch

Since we dove in conceptually with this year’s packaging, it was important to keep that same energy with the merch for this year’s collection. The collection contains three premium offerings which include a Hoodie, Garment Dyed Long Sleeve Tee & a Vintage Washed Tee. We used 3 different decorative methods, Embroidery, Screen print & 3-D Puff Screen print. We used elements from the concept & packaging as motivation.

Strains

Orange Sherbert

Triple C's

Cherry Afghan

Spaceships on Bankhead

PREMiUM

Inertia’s Root Premium Hemp is a vertically integrated company specializing in small-batch indoor cultivation, processing, and product manufacturing.

Our collective product selection starts with premium quality hand-selected flower and a solvent-free extraction process. 

We utilize state of the art labs and technology to ensure our broad and full-spectrum extracts provide each customer a consistent, pure, and premium product every time.

 

ORgANIC

We offer THC free, broad-spectrum, and full-spectrum formulations.
Our broad-spectrum products are 100% Organic, GMO-Free, THC-Free, Chemical Solvent Free.

HEMP

We offer THC free product options that allow you to enjoy the benefits of the Cannabis plant, but without the psychoactive effects of feeling “high.”

Holistic Care Program

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Hemp Balm

The arctic sunburst is a fantastic topical solution handcrafted in small batches with love and care. Enjoy the warming and cooling sensation of Arctic Sunburst. Hemp is going to change the world, why don’t you change with it?

Tinctures

Our tinctures are a masterful all-natural creation. Seize the day with our energy blend, end your night with our relax blend, or try the night and day combo pack.

Tinctures

Our tinctures are a masterful all natural creation. Seize the day with our energy blend, end your night with our relax blend, or try the night and day combo pack.

Merch

Browse our fine collection of Inertia’s Root designer clothing and merchandise.

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